Maria Fernanda Cotes Maestre

Evaluator
DISC Type : DCS

Gerente general at LAGAZUL

Barranquilla, Atlántico, Colombia

Overview

Maria Fernanda Cotes Maestre is the co-founder and General Manager of LAGAZUL, a Colombian swimwear company with over nine years of experience. She specializes in private label manufacturing for international brands and leads wholesale distribution in the Americas. She studied Business Administration and Digital Marketing at Universidad del Norte.

Her business model uniquely combines producing collections for other international brands while also growing her own brands wholesale distribution network.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Private Label Production
Helps international brands produce their swimwear and apparel collections in Colombia, offering a comprehensive private label service.
Wholesale Distribution
Leads the wholesale commercialization of her own brands, supplying boutiques, stores, and digital platforms across Latin America and the United States.
International Business
Focuses on developing business with international brands and distributors, connecting them with Colombian manufacturing quality and creativity.

Media Appearances

Maria has no verified media appearances

Work History

8-2015
Gerente general at LAGAZUL

Education

3-2021 - 6-2021
Marketing Digital from Universidad del Norte
2014 - 2018
Administracion de empresas from Universidad del Norte

More Information

Social Presence :

Prographics :

Exp : 10 Location : Barranquilla, Atlántico, Colombia Job Level : N/A Designation : Gerente general at LAGAZUL
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Insights For Selling To Maria Fernanda

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Fernanda is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Maria Fernanda

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Maria Fernanda move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Maria Fernanda take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Maria Fernanda

Personality Compatibility


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