Maria Jose Ramos Raad

Sharpshooter
DISC Type : DC

Head of Marketing at ANAVA

Cartagena, Bolívar, Colombia

Overview

Maria Jose is the Marketing Director for LIVO, a luxury fractional ownership company, and ANAVA, a logistics operator. An IE Business School MBA graduate, she specializes in brand strategy, digital growth, and lead generation. Recommendations highlight that she is dynamic, proactive, and passionate.

She is deeply interested in leadership philosophies, drawing inspiration from figures like Warren Buffett and Sheryl Sandberg. Maria Jose engages in public discussions on achieving work-life balance and advocates for female empowerment in the workplace, showing a commitment to personal and professional growth.

Unique fact: Alongside her corporate roles, she was a professor at Universidad del Norte and won the "Best Teacher Award" in 2020 for her Corporate Entrepreneurship course.

Personality Overview

ROI Driven

Rigorous & Demanding

Thorough Evaluator

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Fractional Ownership
Leads marketing for LIVO, a company transforming access to luxury vacation properties and boats in Colombia through an innovative fractional model.
B2B Marketing
As Head of Marketing for ANAVA, she focuses on B2B communication and positioning the logistics company as a leader in smart and sustainable solutions.
Female Leadership
Finds inspiration in Sheryl Sandberg's "Lean In, " encouraging women to proactively seek leadership opportunities and advance in their careers.

Media Appearances

Maria has no verified media appearances

Work History

5-2025
Head of Marketing at ANAVA
5-2023
Head of marketing at Livo
9-2020 - 9-2022
Co-founder ¬ Chief Growth Officer (YCW21) at FitHub
1-2020 - 12-2020
Profesor at Universidad del Norte
4-2019 - 1-2020
Commercial and Strategy Director at CCxC- Centro de Consultoría para la Competitividad

Education

2014 - 2015
Master of Business Administration (MBA) from IE Business School
2021 - 2021
W2021 from Y Combinator

More Information

Social Presence :

Prographics :

Exp : 6 Location : Cartagena, Bolívar, Colombia Job Level : Mid-senior Designation : Head of Marketing at ANAVA
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Insights For Selling To Maria Jose

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Jose is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Maria Jose

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Maria Jose move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Maria Jose take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Maria Jose

Personality Compatibility


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