Maria Paula Caicedo

Questioner
DISC Type : c

Corporate Finance Manager at refurbed

Vienna, Vienna, Austria

Overview

Maria Paula Caicedo is a Corporate Finance Manager at refurbed with extensive experience in financial modeling, valuation, and capital raising. She earned a Master of Science from WU Vienna University of Economics and Business and a Bachelor of Science from Tulane University, where she graduated Magna Cum Laude.

Passionate about innovation and social impact, Maria is the CFO of Savvy, an Edutech startup aimed at improving financial literacy for children and teenagers. Her masters thesis focused on capital raising for female-only founding teams, reflecting her interest in supporting female entrepreneurs.

She is actively building a startup to help raise a financially literate generation.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Female Entrepreneurship
Her master's thesis explored capital raising for female-only founding teams, and she has participated in events like the Women Startup Competition.
Financial Literacy
Serves as CFO for Savvy, an Edutech startup she is involved with that aims to tackle financial illiteracy among young people through a gamified app.
Capital Raising
A core part of her professional roles, including preparing investor materials and managing due diligence, and the focus of her academic research.

Media Appearances

Maria has no verified media appearances

Work History

5-2024
Corporate Finance Manager at refurbed
5-2023 - 5-2024
Corporate Finance Associate at refurbed
8-2021 - 4-2022
Business Development Assistant at bsurance
5-2019 - 2-2021
Global Financial Analyst at QMC Telecom International
7-2016 - 2-2019
Investment Banking Analyst at Vistra Advisors

Education

2020 - 2022
Master of Science - MS from WU (Vienna University of Economics and Business)
2014 - 2015
Bachelor of Science in Management from Tulane University - A.B. Freeman School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Vienna, Vienna, Austria Job Level : Middle Designation : Corporate Finance Manager at refurbed
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Insights For Selling To Maria Paula

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Paula is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Maria Paula

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maria Paula move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Maria Paula take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Maria Paula

Personality Compatibility


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