Marian Salzman is a globally recognized trendspotter and communications executive, currently SVP of Corporate Development at Philip Morris International. A graduate of Brown University and Johns Hopkins, she leads transformative strategic initiatives. People often describe her as inspirational, fearless, impactful, and a consumer guru, with a reputation for being exceptionally intelligent and thoughtful.
Outside of her extensive career, Marian has a passion for identifying cultural shifts and has authored 18 books. She has faced and overcome significant personal health challenges, including brain tumors and lymphoma, which has fueled her advocacy for brain health and societal change. She has lived and worked internationally, including a long-term relocation to Switzerland.
Interesting fact: Marian is credited with popularizing the term “metrosexual, ” which was named the Word of the Year by the American Dialect Society in 2003.
Read the full overview →They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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