Mariana Domínguez

Observer
DISC Type : ic

Gerente Estrategias Digitales at SURA Mexico

Mexico City, Mexico

Overview

Mariana Domínguez is the Digital Strategies Manager at SURA Mexico, focused on digital transformation and customer experience. She holds a Masters in Industrial Engineering from Universidad Anáhuac and is a Certified Scrum Master, combining strategic planning with process improvement across her career, including a role at Televisa.

Her strong, continued connection to Universidad Anáhuac, both as a graduate and a former employee coordinating postgraduate programs, suggests a keen interest in the advancement of higher education and institutional growth. This indicates a passion for fostering academic and professional development.

She has a unique blend of experience spanning insurance (MAPFRE), media (Televisa), and higher education (Universidad Anáhuac).

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Digital Customer Experience
Her current role involves developing and implementing digital strategies aimed at improving customer engagement and retention for SURA Mexico.
Strategic Planning
A core theme throughout her career, including her time as a consultant at Televisa, focusing on developing and implementing high-level strategies.
Process Re-engineering
Her background in Industrial Engineering is applied through consistent efforts in process improvement and re-engineering in multiple past roles.

Media Appearances

Mariana has no verified media appearances

Work History

3-2016
Gerente Estrategias Digitales at SURA Mexico
5-2013 - 3-2016
Especialista en Proyectos at SURA Mexico
6-2012 - 5-2013
Consultor de Proyectos y Planeación at Televisa
9-2010 - 5-2012
Coordinadora de Promoción de Programas de Posgrado y Extensión at Universidad Anahuac
8-2009 - 9-2010
Analista de Trámite Siniestros Autos at MAPFRE MEXICO

Education

2010 - 2012
Maestria en Ingenieria Industrial from Universidad Anáhuac
2005 - 2009
Ingenieria Industrial para la alta Direccion from Universidad Anáhuac

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico City, Mexico Job Level : N/A Designation : Gerente Estrategias Digitales at SURA Mexico
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Mariana

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Mariana take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Mariana

Personality Compatibility


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