Marianne Falkner in

Marianne Falkner

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Brand & Marketing Director at Falck
📍 Denmark

Marianne Falkner is the Brand & Marketing Director at Falck, leveraging 20 years of leadership from major brands like Danske Bank and YouSee. A graduate of the University of Southern Denmark, she is an expert in building high-performance teams and leading brand strategy, CRM, and go-to-market planning across the financial and telco sectors.

She is passionate about making a positive societal impact through her work, showing a deep commitment to addressing youth mental wellbeing. Marianne firmly believes that sustainable practices can and should be aligned with profitable business growth, reflecting her goal of improving both consumer lives and society at large.

She recently spearheaded Falcks first marketing campaign targeting young adults, launching a digital product to combat rising mental health challenges in that demographic.

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Experience
21 Years
Current Role
Brand & Marketing Director
Job Level
Mid-senior
Location
Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Marianne cares about

Youth Wellbeing
She is actively leading Falck's new initiatives to address mental health challenges among young people, a topic she frequently highlights in her professional capacity.
Digital Health
Her recent focus includes launching and hiring for digital health products designed to provide accessible tools for supporting physical and mental wellness.
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Career

Work history

11-2024
Brand & Marketing Director
Falck
7-2024
Personal goal pursuit
Career Break
1-2021 - 6-2024
Head of Marketing DK, First Vice President, Group Communications, Brand & Marketing
Danske Bank
5-2018 - 1-2021
Head of Marketing & Engagement, First Vice President, Banking Denmark, Danske Bank
Danske Bank
9-2017 - 5-2018
Head of Marketing & Customer Engagement, First Vice President, Personal Banking
Danske Bank
In the press

Media appearances

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Education
2-2023 - 11-2023
High Performance Leadership
CBS Executive Fonden
1998 - 2004
Master’s Degree
Syddansk Universitet - University of Southern Denmark
Master's degree
Syddansk Universitet - University of Southern Denmark
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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