Marianne McGarry Wolf

Marianne McGarry Wolf is a Professor in the Wine and Viticulture Department at California Polytechnic State University. Her research specializes in food and beverage marketing, focusing on consumer attitudes toward production methods like sustainability and generational differences in purchasing habits. She holds a BA and a Ph. D. in Economics from The Johns Hopkins University.

Outside of her direct academic responsibilities, Mariannes work shows a deep interest in the intersection of culture and commerce. Her publications explore topics ranging from the history of French wine production during World War I to the adoption of technology like QR codes and apps in consumer wine purchases.

Unique fact: One of her award-winning papers investigated whether the formal setting of blind wine tastings accurately reflects how people enjoy wine in real life.