Marijke A. Coopmans

Trailblazer
DISC Type : DI

Global Marketing Communications Director at Philips

Amsterdam, North Holland, Netherlands

Overview

Marijke is the Global Marketing Communications Director for Beauty at Philips, with extensive experience in marketing management from leading global brands like Stokke and IKEA. She holds masters degrees from Vlerick Business School and KU Leuven.

Marijke is passionate about driving innovation and strategic vision in marketing. Her colleagues often describe her as inspiring, motivating, and a professional with a strong global mindset.

She is proud to be part of Philips legacy of innovation and quality in the beauty sector.

Personality Overview

Informal

Persuasive

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

Brand Communication
Her current role at Philips focuses on global marketing communication for beauty, and she previously led global brand communication at Stokke.
Marketing Strategy
She strategizes and executes global marketing calendars, including brand campaigns and always-on communication, demonstrating expertise in long-term strategic consumer marketing.
Product Innovation
Marijke has been involved in launching true innovations and identifying opportunities for new product development throughout her career.

Media Appearances

Marijke has no verified media appearances

Work History

6-2025
Global Marketing Communications Director at Philips
6-2022 - 6-2025
Global Brand Communication Director at Stokke
8-2018 - 6-2022
Global Marketing & Communications Leader at IKEA Group
2-2017 - 7-2018
Zone Marketing & brand manager, Europe at Anheuser-Busch InBev
1-2016 - 1-2017
Senior Manager, Marketing and innovation Europe at Anheuser-Busch InBev

Education

2007 - 2008
Master from Vlerick Business School
2006 - 2007
Postgraduate Master from KU Leuven

More Information

Social Presence :

Prographics :

Exp : 17 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Global Marketing Communications Director at Philips
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Insights For Selling To Marijke A.

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marijke A. is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Marijke A.

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Marijke A. move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Marijke A. take some risk or not?

  • They can take risks if necessary.

You And Marijke A.

Personality Compatibility


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