Mariken Kimmels-Mares in

Mariken Kimmels-Mares

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Head of Brand, Comms and Marketing Strategy ad interim at Versuni
📍 The Randstad, Netherlands

Mariken Kimmels-Mares is an accomplished marketing and business leader with over two decades of experience at Fortune 500 FMCG multinationals like Procter & Gamble and JDE. She is currently the Head of Brand, Comms and Marketing Strategy ad interim at Versuni and serves on the Supervisory Board at ANWB. She is a graduate of the University of Groningen.

Outside of her corporate roles, Mariken is passionate about social causes, actively encouraging support for stem cell donation and raising awareness about combating loneliness in communities. She also serves as a board advisor for the startup Witlof Skincare, reflecting an interest in supporting new ventures.

For four consecutive years, she was named one of the top 10 best Dutch Marketers by ‘Marketing Tribune’ magazine.

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Experience
27 Years
Current Role
Head of Brand, Comms and Marketing Strategy ad interim
Job Level
Mid-senior
Location
The Randstad, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mariken cares about

Brand Building
Her career is defined by developing and implementing brand strategies to drive significant growth across portfolios at major FMCG companies.
Marketing Leadership
Described as a leader capable of energizing diverse teams with a clear vision, she has a long track record of building and leading high-performing marketing departments.
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Career

Work history

1-2025
Head of Brand, Comms and Marketing Strategy ad interim
Versuni
1-2025
Raad van Commissarissen /Raad van Toezicht
ANWB
11-2023
Marketing Strategy Consultant
Hoogvliet supermarkt
1-2023
Member of the Board of Advisors
Witlof Skincare
12-2022
Member of SER topvrouwen
SER Topvrouwen
In the press

Media appearances

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Education
10-2022 - 3-2023
Supervisie en systemisch leiderschap
Phoenix Opleidingen
1989 - 1994
Master's degree
University of Groningen
1983 - 1989
VWO
Florens Radewijns college
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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