Marina Poyasnik

Researcher
DISC Type : Cs

Director at Accuracy

London, England, United Kingdom

Overview

Marina Poyasnik is a Director at Accuracy, specializing in valuation, transactions, and corporate finance. Educated in Economics at Università della Calabria, she has progressed through multiple roles within the company. She actively shares her expertise by leading workshops on complex valuation topics.

Marina is a prominent member of March Women, an M&A network, where she has organized and co-presented events. Her interests extend to niche markets, including the luxury goods and wine industries, as indicated by her professional publications and interests in brands like Bottega Veneta.

She co-authored a detailed analysis on the specifics of valuation within the wine industry.

Personality Overview

Process Focused

Self-Disciplined

Cost Conscious

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Valuation & M&A
As a corporate finance expert, she leads valuation workshops and co-authored a detailed article on valuation in the wine industry.
Women in M&A
She is an active member of the 'March Women' network and co-hosted a valuation workshop for the group's inquisitive and brilliant professionals.
Private Equity
Attends major industry events like IPEM in Paris, engaging with the private equity community and discussing investor approaches to infrastructure.

Media Appearances

Marina has no verified media appearances

Work History

1-2020
Director at Accuracy
1-2016 - 1-2020
Senior manager at Accuracy
1-2013 - 12-2015
Manager at Accuracy

Education

2008 - 2009
Education details unavailable from Il Sole 24 ORE
2006 - 2008
Economics from Università della Calabria

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at Accuracy
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Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Marina

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Marina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Marina

Personality Compatibility


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