Mark Agustin

Energizer
DISC Type : I

Chief Executive Officer at Blue Ridge Associates

Tampa, Florida, United States

Overview

Mark Agustin is the CEO of Blue Ridge Associates, an executive with deep experience in scaling tech-enabled service companies. He specializes in operational transformation and increasing shareholder value, with a history of successful private equity partnerships. He holds a Bachelor of Science from Widener University.

He has successfully led companies across diverse sectors, including financial services, oral healthcare, and technology consulting.

Personality Overview

Full Of Energy

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Operational Transformation
His career focuses on improving operating performance and leading operational transformations for small and mid-market companies.
Private Equity Value
He has a proven history of successfully partnering with private equity sponsors like FTV Capital to increase shareholder value and drive growth.
Tech-Enabled Services
His expertise lies in leading and advising technology-enabled service companies across multiple industry sectors, from financial services to healthcare.

Media Appearances

Mark has no verified media appearances

Work History

11-2023
Chief Executive Officer at Blue Ridge Associates
7-2021 - 8-2023
COO at Today's Dental Network
10-2019 - 7-2021
President & CEO at MAA Advisors, LLC
1-2012 - 9-2019
President at Aspire Financial Services, LLC
3-2011 - 12-2011
COO/CFO at iSpace, Inc.

Education

1985 - 1990
Bachelor of Science (BS) from Widener University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Tampa, Florida, United States Job Level : Leadership Designation : Chief Executive Officer at Blue Ridge Associates
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mark take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Mark

Personality Compatibility


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