Mark Agustin

Chief Executive Officer at Blue Ridge Associates

📍 Tampa, Florida, United States

Mark Agustin is the CEO of Blue Ridge Associates, an executive with deep experience in scaling tech-enabled service companies. He specializes in operational transformation and increasing shareholder value, with a history of successful private equity partnerships. He holds a Bachelor of Science from Widener University.

He has successfully led companies across diverse sectors, including financial services, oral healthcare, and technology consulting.

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Experience

29 Years

Current Role

Chief Executive Officer

Job Level

Leadership

Location

Tampa, Florida, United States

Personality Overview

How Mark shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Mark cares about

Operational Transformation

His career focuses on improving operating performance and leading operational transformations for small and mid-market companies.

Private Equity Value

He has a proven history of successfully partnering with private equity sponsors like FTV Capital to increase shareholder value and drive growth.

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Career

Work history

11-2023

Chief Executive Officer

Blue Ridge Associates

7-2021 - 8-2023

COO

Today's Dental Network

10-2019 - 7-2021

President & CEO

MAA Advisors, LLC

1-2012 - 9-2019

President

Aspire Financial Services, LLC

3-2011 - 12-2011

COO/CFO

iSpace, Inc.

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1985 - 1990

Bachelor of Science (BS)

Widener University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Director of Marketing & Publicity

Sourcebooks

Selling to Mark?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Use phrases like ‘people will love’, ‘massive impact’ etc.

DON'T

Don’t be too formal, focus on building comfort and trust

Talk anecdotally about the customer experience that your product offers

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Informal style, where you are talking in a friendly & casual manner, with a big smile on makes them want to speak to you.

Pace: Don't be too fast or too slow, stay in the middle. Sound like a 'brings happiness to others' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Personalized, catchy

Length of mail: Long

Salutation: Yes (Something casual). Greeting: Yes (Say something interesting/unusual). Tone of words: Friendly, first-person. Bullet points: Avoid. Closing line: Build excitement. Complimentary close: Unique, pleasant. Overall messaging: Focused on the person and relationship

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Mark fast: Relationship and trust can be vital with them, sometimes more than anything else.

How fast will Mark move? They are not the fastest decision makers, their friendly approach can give false positive signals.

Reveal the closing strategyFree. 10 seconds.

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