Mark Baruth is the CEO of COOPABLE, an automotive sales enablement expert with a proven record of driving significant revenue growth. He excels at transforming business objectives into actionable plans, having built a digital agency to over $14M. His background includes certifications as a Challenger Sale Facilitator and studies in Jazz at The Ohio State University.
Outside of work, Mark is a passionate automotive enthusiast and author who has competed in grueling SCCA endurance races. He has a keen interest in luxury watches and a foundational background in jazz music from his university studies, blending analytical business acumen with creative and high-performance pursuits.
Unique fact: He has competed in and written about the Tire Rack One Lap of America, an intense, week-long motorsports endurance event.
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