Mark Baruth in

Mark Baruth

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Chief Executive Officer at COOPABLE
📍 Greater Lexington Area, United States

Mark Baruth is the CEO of COOPABLE, an automotive sales enablement expert with a proven record of driving significant revenue growth. He excels at transforming business objectives into actionable plans, having built a digital agency to over $14M. His background includes certifications as a Challenger Sale Facilitator and studies in Jazz at The Ohio State University.

Outside of work, Mark is a passionate automotive enthusiast and author who has competed in grueling SCCA endurance races. He has a keen interest in luxury watches and a foundational background in jazz music from his university studies, blending analytical business acumen with creative and high-performance pursuits.

Unique fact: He has competed in and written about the Tire Rack One Lap of America, an intense, week-long motorsports endurance event.

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Experience
18 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Greater Lexington Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mark cares about

Automotive Co-Op
As the CEO of COOPABLE, his entire focus is on transforming co-op analysis and management for the auto industry. He is speaking on "The Co-Op Heist. "
Sales Enablement
A core theme in his career, he is an expert in removing barriers and providing tools and training to enhance employee performance and drive revenue.
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Career

Work history

1-2025
Chief Executive Officer
COOPABLE
4-2024 - 1-2025
Chief Operations Officer
COOPABLE
8-2023 - 4-2024
Senior Dealer Strategy Director
Adpearance
12-2022 - 8-2023
Head of Sales Enablement
RockED
4-2022 - 12-2022
Vice President, Affiliate Partnerships
ZeroSum
In the press

Media appearances

SPONSORED EPISODE: 1‑on‑1 with CEO of COOPABLE. Featured in AutoRemarketing (SoundCloud feed)
See now
Mark Baruth | COOPABLE | Modern Retailing Conference Speaker. Featured in Modern Retailing Conference
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Education
1996 - 2000
Jazz/Jazz Studies
The Ohio State University
Jazz/Jazz Studies
The Ohio State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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