Mark Kaufmann in

Mark Kaufmann

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Director of Search Engine Optimization at Mavis Tire
📍 Poughquag, New York, United States

Mark is the Director of SEO & AI Search Strategy at Mavis Tire, where he leads organic growth initiatives for over 2,100 locations. With more than 12 years of experience in technical SEO, content strategy, and digital product, he excels at translating complex business needs into durable growth. He is a graduate of Bard College.

Mark has a unique academic background that includes studying Chinese Language and Literature at Qingdao University. This suggests an appreciation for different cultures and languages, complementing his analytical and technical professional skills.

He is the author of a 10-part series on marketing for multi-location businesses.

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Experience
12 Years
Current Role
Director of Search Engine Optimization
Job Level
Mid-senior
Location
Poughquag, New York, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Mark cares about

AI Search Strategy
His current title and role at Mavis are focused on leading strategy for SEO and AI Search, indicating this is a primary professional focus.
Technical SEO
He describes technical SEO as one of his "strongest foundations" and emphasizes understanding the core architecture and infrastructure behind performance.
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Career

Work history

4-2025
Director of Search Engine Optimization
Mavis Tire
1-2025 - 4-2025
Chief Operating Officer
Aspire Digital Solutions
11-2022 - 4-2025
Director of SEO
Aspire Digital Solutions
11-2021 - 2-2025
Senior Digital Strategist
Aspire Digital Solutions
8-2013 - 8-2014
Webmaster
HartVidaRaffo
In the press

Media appearances

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Education
2011 - 2013
Bachelor of Arts (B.A.)
Bard College
2012 - 2012
Chinese Language and Literature
Qingdao University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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