Mark Laughlin

Questioner
DISC Type : c

Retired at Sunny location with loved ones.

Los Angeles Metropolitan Area, United States

Overview

Mark is a retired technologist and former CIO with extensive experience in IT services, digital transformation, hybrid cloud, and analytics. An alumnus of Loyola Marymount University with an ITILv3 Expert certification, colleagues describe him as a sharp, strategic, and remarkable executive. He has a history of aligning technology with business objectives.

Now retired, Mark is enjoying time with loved ones in a sunny location. His interests in publications like the Harvard Business Review suggest he remains engaged with business and technology trends. He has a keen understanding of organizational dynamics and how to optimize operations for success.

He subscribes to the business philosophy that "Culture eats strategy for breakfast, " a quote from Peter Drucker.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Big Data Strategy
He has authored articles emphasizing the importance of linking big data initiatives directly to business objectives and proving ROI.
Cloud Technology
Advocates for migrating appropriate workloads to the cloud to gain dramatic improvements in IT operation, delivery, and service quality.
IT Service Management
As an ITILv3 Expert, he has deep knowledge of IT management best practices, process analysis, and operations optimization.

Media Appearances

Mark has no verified media appearances

Work History

8-2016
Retired at Sunny location with loved ones.
10-2014 - 8-2016
Technologist - IT Services, Digital Transformation, Hybrid Cloud, Analytics at Key Information Systems
11-2012 - 10-2014
Big Data & Analytics, Business and Solution Development at Avnet Technology Solutions
3-2010 - 11-2012
Cloud and IT Management (ITIL) Software and Consulting at Pepperweed Consulting
1-2005 - 2-2010
Technology Management Services and Consulting at ERP, CRM, POS, Supply Chain, PMO, AppDev, Business Intelligence

Education

Bachelor's Degree from Loyola Marymount University, College of Business Administration
Master of Business Administration (M.B.A.) from California Lutheran University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Retired at Sunny location with loved ones.
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mark take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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