Mark Michalisin is an Associate Professor of Practice and the Associate Director of the VT Sales Center at Virginia Techs Pamplin College of Business. With over 25 years of B2B sales experience and an MBA from Union College, he leverages his background in sales leadership and business development to educate the next generation of sales professionals.
He is passionate about motivating and mentoring students, often referring to himself as their coach. He created a "Monday Motivational Minutes" series and encourages his students to persevere, believe in themselves, and develop a strong work ethic. He also coaches Virginia Techs competitive Professional Sales Team, leading them to top finishes in national competitions.
He authored the book "In The Arena: From the Boardroom to the Classroom, " which includes a chapter written entirely by his students based on his motivational lessons.
Read the full overview →They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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