Mark Robertson

Enthusiast
DISC Type : i

CEO & Co-Founder at Acumen Cyber

Greater Glasgow Area, United Kingdom

Overview

Mark Robertson is the CEO and Co-Founder of Acumen Cyber, a managed security services provider. His career is marked by senior leadership roles in sales and commerce at major technology companies like BT and 8x8, showcasing his expertise in driving business growth.

He co-founded Acumen Cyber based on the principle of delivering a superior service, a mission that continues to drive the companys strategy and engagements.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Public Sector Security
He actively participates in events like Futurescot to discuss cybersecurity partnerships with Scottish public sector organizations and government bodies.
Business Development
He is focused on scaling Acumen Cyber, actively seeking support for bid management to capitalize on a high volume of tenders and RFPs.
Commercial Leadership
His background as a Chief Revenue Officer and Head of Sales for major firms like BT demonstrates a long-standing focus on commercial strategy and enterprise sales.

Media Appearances

Acumen Cyber announces leadership restructure. Featured in Security on Screen

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Acumen Cyber celebrates landmark year underpinned by growth. Featured in Digitalisation World

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Acumen Cyber expands into Ireland with new appointments. Featured in Security Brief

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Work History

1-2025
CEO & Co-Founder at Acumen Cyber
3-2024 - 1-2025
Chief Revenue Officer & Co-Founder at Acumen Cyber
1-2023 - 3-2024
Chief Commercial Officer & Board Member at Silver Cloud
8-2021 - 3-2023
Head of Scotland - Public & Private Sector Key Accounts at BT
2-2020 - 8-2021
Enterprise Sales Lead - EMEA at 8x8

Education

1998 - 2003
Higher English from Duncanrig Secondary School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Glasgow Area, United Kingdom Job Level : Leadership Designation : CEO & Co-Founder at Acumen Cyber
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Mark take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Mark

Personality Compatibility


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