Marta Piña Fernandez

Critic
DISC Type : C

Head of Marketing EMEA & APAC at Nuna

Germany

Overview

Marta has no verified overview

Personality Overview

Critic

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Marta has no verified topics they care about

Media Appearances

Marta has no verified media appearances

Work History

9-2022
Head of Marketing EMEA & APAC at Nuna
4-2019 - 9-2022
Senior Manager - Merchandising, adidas at adidas
10-2017 - 4-2019
Senior Manager - Merchandising, adidas Originals Europe at adidas
6-2015 - 10-2017
Manager - Horizontal Concepts Footwear, Global Strategy at adidas
2-2012 - 6-2015
Assistant Product Manager - Women's Footwear, adidas Running / Training at adidas

Education

2007 - 2011
Bachelor of Arts (B.A.) from FH Münster University of Applied Sciences
2009 - 2010
Bachelor of Arts (B.A.) from Universidad Antonio de Nebrija

More Information

Social Presence :

Prographics :

Exp : N/A Location : Germany Job Level : N/A Designation : Head of Marketing EMEA & APAC at Nuna
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Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marta

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marta take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marta

Personality Compatibility


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