Martha Mercogliano, PMP

Judge
DISC Type : Dc

Founder & CEO at Mercogliano Advisors

Virginia Beach, Virginia, United States

Overview

Martha has no verified overview

Personality Overview

Generally Skeptic

Features Driven

Fast But Wary

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Martha has no verified topics they care about

Media Appearances

Martha has no verified media appearances

Work History

12-2024
Founder & CEO at Mercogliano Advisors
7-2025
Member at WBL (Women Business Leaders of the US Health Care Industry Foundation)
5-2025
Industry Advisor at Angeles Investors
2-2025
Member at Angeles Investors
6-2023 - 9-2024
Connectivity Strategy Director at Elevance Health

Education

1987 - 1990
Highschool (Preparatoria) from Tecnológico de Monterrey
12-2025 - 4-2026
Accepted to Venture Institute Cohort 6 from VC Lab

More Information

Social Presence :

Prographics :

Exp : 7 Location : Virginia Beach, Virginia, United States Job Level : Leadership Designation : Founder & CEO at Mercogliano Advisors
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Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Martha

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • They can take decisions very fast if you manage to convince them.
  • Can Martha take some risk or not?

  • The risks don’t matter much to them.

You And Martha

Personality Compatibility


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