Martin Axelhed
Login to view DISC.Martin Axelhed is the CEO of Fjällräven International and Executive Vice President of Fenix Outdoor. With over 20 years as CEO, he started on the shop floor and grew the brand from a Swedish company to a global presence in over 70 markets, focusing on long-term, sustainable growth.
A lifelong nature enthusiast, Martin grew up hiking, skiing, and hunting in the Swedish countryside. This passion translates into his personal life, where he actively participates in multi-day endurance treks, such as the 110km Fjällräven Classic from Nikkaloukta to Abisko.
He was personally asked by Fjällrävens founder to become CEO at age 28 while they were together on a hiking trail in northern Sweden.
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