Martin Fried in

Martin Fried

Observer · DISC type ci
Director Software & Electronics at BAUER Maschinen GmbH
📍 Graz, Styria, Austria

Martin Fried is the Director of Software & Electronics at BAUER Maschinen GmbH. With extensive experience at automotive leaders like AUDI and AVL, he specializes in software development for vehicle diagnostics. He holds a Dipl. -Ing. from Hochschule München and is also a registered electrical technician, combining high-level software expertise with foundational hardware knowledge.

Martin demonstrates a strong entrepreneurial spirit, having founded and managed his own software development company, SDC-Fried. This suggests a deep, personal passion for technology and building solutions from the ground up, which complements his extensive corporate experience in the automotive and machinery sectors.

Unique Fact: He is a registered electrical technician (IHK), a hands-on qualification that is distinctive for a Director-level software executive.

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Experience
12 Years
Current Role
Director Software & Electronics
Job Level
Mid-senior
Location
Graz, Styria, Austria
Personality Overview

How Martin shows up

Curious
Example Seeker
Value Driven

They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Priorities

Topics Martin cares about

Automotive Software
His career is built on 15+ years at AUDI and AVL, focusing on vehicle diagnostics, bus systems like CAN and FlexRay, and C++/JAVA development.
E/E Integration
His current role as Director of Software & Electronics at BAUER is focused on the convergence of these two critical engineering disciplines.
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Career

Work history

6-2025
Director Software & Electronics
BAUER Maschinen GmbH
6-2022 - 5-2025
Director E/E Functions and Systems
AVL
10-2021 - 6-2022
Head of Vehicle E/E & Network Services
AVL
8-2020 - 9-2021
Chief Engineer E/E
AVL
Owner, Software Development
SDC-Fried
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2006
Dipl.-Ing. (Fh)
Hochschule München University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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