Martin Weiss in

Martin Weiss

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Founder at DataPlumbers.co
📍 Greater Hamburg Area, Germany

Martin Weiss is the founder of DataPlumbers.co, an on-demand data team for multichannel brands. His expertise lies in translating siloed data into bottom-line value, a skill honed during his time at Google as a Senior Data and Insights Lead. He holds a Master of Science from Copenhagen Business School.

He is passionate about making data accessible, having educated over 4,500 marketers weekly through his AnalyticalMarketer.io newsletter on how to turn data into actionable business decisions.

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Experience
12 Years
Current Role
Founder
Job Level
Leadership
Location
Greater Hamburg Area, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Martin cares about

First-Party Data
He discusses the resurgence of first-party data analytics methodologies as a response to shifts in data privacy and the decline of traditional attribution modeling.
Actionable Analytics
He believes many dashboards fail to deliver value, advocating for a focus on translating data into insights that drive concrete business impact rather than just visualization.
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Career

Work history

9-2024
Founder
DataPlumbers.co
10-2021 - 12-2023
Senior Data and Insights Lead
Google
2-2020 - 12-2022
Educator
AnalyticalMarketer.io
10-2019 - 9-2021
Data & Insights Lead
Google
4-2017 - 9-2019
Industry Analyst
Google
In the press

Media appearances

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Education
2011 - 2013
Master of Science
Copenhagen Business School
2007 - 2011
Bachelor of Science
Universität Passau
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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