Martta Riihimäki in

Martta Riihimäki

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Portfolio Go-to-market Director cluster North at SD Worx
📍 Stockholm, Stockholm County, Sweden

Martta Riihimäki is the Portfolio Go-to-market Director for the Nordics and UK at SD Worx, specializing in HR and payroll solutions. She has a proven track record in scaling businesses, managing full P&L, and leading successful company turnarounds. Colleagues describe her as reliable, loyal, and insightful.

Outside of her corporate career, Martta is an avid sailor. She took a significant sabbatical from her executive path to serve as the First Mate on the sailing yacht Bambola, exploring the worlds oceans and managing the crews morale.

Unique fact: Martta put her tech career on hold to sail the world, taking on the official title of "VP of Mood management" aboard a sailboat.

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Experience
24 Years
Current Role
Portfolio Go-to-market Director cluster North
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Decision Approach
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Priorities

Topics Martta cares about

Go-to-Market Strategy
Her current role focuses on GTM execution for SD Worx's HR and Payroll portfolio across the Nordics and the UK.
HR & Payroll Tech
She leads the HR and Payroll portfolio for her company and frequently posts about celebrating her team's work in the payroll space.
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Career

Work history

3-2025
Portfolio Go-to-market Director cluster North
SD Worx
9-2024 - 3-2025
Head of Portfolio North
SD Worx
3-2023 - 9-2024
Managing Director Sweden
Futurice
8-2022 - 3-2023
First Mate - Sailing sabbatical
-
4-2019 - 8-2022
CEO
NTI Sweden AB
In the press

Media appearances

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Education
2003 - 2006
Bachelor of business administration
Tampere University of Applied Sciences
3-2020 - 1-2021
Chef och ledarskapsprogammet
Mindset AB
2000 - 2005
Communication
University of Vaasa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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