Mary Anne Clarkson Barkley

Visionary
DISC Type : Ds

Senior New Business Development Director at iHeartMedia

Charleston, South Carolina Metropolitan Area, United States

Overview

Mary Anne is a Senior New Business Development Director at iHeartMedia with extensive experience in omnichannel marketing, brand strategy, and B2B growth across diverse sectors like automotive, tourism, and pharmaceuticals. A graduate of The University of North Carolina at Chapel Hill with a Green Belt in Six Sigma, colleagues describe her as creative and a true professional.

Based in Charleston, SC, she is passionate about her community, often reviewing local restaurants and hotels. She is a proud mother to her entrepreneurial daughter and enjoys spending time on the beach. Her background includes founding her own ad agency and serving as a creative director, reflecting a deep-seated entrepreneurial spirit.

Unique fact: She invented and holds a patent for an RFID-enabled medical storage device designed to organize medications for travel and home use.

Personality Overview

Early Adopter

Direct & Assertive

Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Omnichannel Marketing
This is the core of her current role at iHeartMedia and a key focus in her professional headline, with expertise in digital, podcasts, events, and influencer marketing.
B2B Growth
She describes her "first love" as examining B2B challenges to grow commerce and increase sales, a consistent theme throughout her career.
Brand Development
With experience as a Creative Director and having run her own ad agency, she has a proven history of rebranding companies and positioning brands for success.

Media Appearances

Mary has no verified media appearances

Work History

8-2023
Senior New Business Development Director at iHeartMedia
2-2022 - 4-2023
Real Estate Asset Manager at Verde Outdoor (acquired by LAMAR)
1-2020 - 2-2022
Vice President at ALOFT MEDIA SOLUTIONS
5-2012 - 7-2012
Sales Manager at Ogilvy
2006 - 2010
Senior Account Executive + Patent Inventor at International Paper

Education

Bachelor of Arts - BA from The University of North Carolina at Chapel Hill
Associate of Arts (AA) from Peace College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Charleston, South Carolina Metropolitan Area, United States Job Level : Senior Designation : Senior New Business Development Director at iHeartMedia
URL has been copied!

Insights For Selling To Mary Anne

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary Anne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mary Anne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mary Anne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mary Anne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mary Anne

Personality Compatibility


Other iHeartMedia Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.