Mary Beth Laughton

Observer
DISC Type : ci

President/CEO at REI

Portland, Oregon, United States

Overview

Mary has no verified overview

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Mary has no verified topics they care about

Media Appearances

Mary has no verified media appearances

Work History

2-2025
President/CEO at REI
8-2024
Board Member at Instacart
8-2023 - 1-2025
Head of Nike Global Direct to Consumer at Nike
8-2020 - 8-2024
Board Member at Impossible Foods
10-2019 - 4-2023
President & CEO at Athleta

Education

2002 - 2004
MBA from Harvard Business School
1995 - 1999
BS from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 25 Location : Portland, Oregon, United States Job Level : N/A Designation : President/CEO at REI
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Insights For Selling To Mary Beth

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary Beth is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mary Beth

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mary Beth move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mary Beth take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mary Beth

Personality Compatibility


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