Mary Yedlin in

Mary Yedlin

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Owner at MY Business Development
📍 Sandy, Utah, United States

Mary Yedlin is a seasoned business development executive with extensive experience in marketing, licensing, and sales. An MBA graduate from NYU Stern, she owns MY Business Development, focusing on opportunities in diverse industries. Colleagues have praised her ability to manage complex projects and multiple stakeholders on high-profile entertainment properties.

Mary is deeply involved in professional communities, notably mentoring creatives through Women in Toys, Licensing & Entertainment (WiT). She has a strong interest in preserving natural areas, demonstrated by her public comments on environmental conservation in Utahs canyons. Her career began in licensing, working with iconic brands like Warner Bros. and DC Comics.

Unique fact: Mary was instrumental in creating the landmark 1982 DC Comics Style Guide, a project that standardized the look of iconic superheroes for licensed products.

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Experience
50 Years
Current Role
Owner
Location
Sandy, Utah, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mary cares about

Business Development
As the owner of MY Business Development, she consults on strategy and sales for clients ranging from Fortune 500 companies to startups, including in the immersive VR space.
Creative Mentorship
She actively supports fellow professionals, particularly through Women in Toys, Licensing & Entertainment (WiT), where she is recognized as a valued career mentor.
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Career

Work history

3-2019
Owner
MY Business Development
1994
Owner
Sky High Concepts LLC
11-2010 - 2-2019
VP Business Development
RipeConcepts | www.ripeconcepts.com
10-2008 - 5-2010
VP Marketing
Sprout Marketing LLC
5-2008 - 9-2008
Consultant
Sprout Marketing LLC
In the press

Media appearances

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Education
Master of Business Administration - MBA with Distinction
NYU Stern School of Business
BS with Honors
Skidmore College
Education details unavailable
Northfield Mount Hermon School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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