Massimo Sirolla is the Co-founder and CEO of Loyalzoo, a digital loyalty service for SMEs. Described by colleagues as focused, creative, and driven, he leverages his Masters from Politecnico di Torino and extensive background in international sales leadership at companies like Auriga and NCR to empower small retailers.
He transitioned from managing global sales at large corporations to becoming an entrepreneur dedicated to helping small, independent businesses compete with major chains through technology.
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Experience
31 Years
Current Role
Co-Founder and CEO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview
How Massimo shows up
Objective Thinker
Critic
ROI Driven
They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.
Priorities
Topics Massimo cares about
Digital Loyalty
As Co-founder and CEO of Loyalzoo, he is dedicated to providing digital loyalty and CRM solutions specifically designed for small and medium-sized retailers.
SME Empowerment
He states his goal is to provide independent businesses with the sophisticated marketing and retention tools typically reserved for large chains, creating a growth engine for merchants.
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Career
Work history
2-2013
Co-Founder and CEO
Loyalzoo
4-2012 - 9-2013
Head of International Sales
Auriga spa
1-2009 - 4-2012
General Manager
CTS Cashpro Limited
12-2007 - 4-2012
Director of Global Sales
CTS Cashpro S.p.A.
7-2005 - 2-2007
Global Account Director
NCR
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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