Massimo Sirolla is the Co-founder and CEO of Loyalzoo, a digital loyalty service for SMEs. Described by colleagues as focused, creative, and driven, he leverages his Masters from Politecnico di Torino and extensive background in international sales leadership at companies like Auriga and NCR to empower small retailers.
He transitioned from managing global sales at large corporations to becoming an entrepreneur dedicated to helping small, independent businesses compete with major chains through technology.
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