Massimo Sirolla in

Massimo Sirolla

Critic · DISC type C
Co-Founder and CEO at Loyalzoo
📍 London, England, United Kingdom

Massimo Sirolla is the Co-founder and CEO of Loyalzoo, a digital loyalty service for SMEs. Described by colleagues as focused, creative, and driven, he leverages his Masters from Politecnico di Torino and extensive background in international sales leadership at companies like Auriga and NCR to empower small retailers.

He transitioned from managing global sales at large corporations to becoming an entrepreneur dedicated to helping small, independent businesses compete with major chains through technology.

Read the full overview →
Experience
31 Years
Current Role
Co-Founder and CEO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Massimo shows up

Objective Thinker
Critic
ROI Driven

They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Priorities

Topics Massimo cares about

Digital Loyalty
As Co-founder and CEO of Loyalzoo, he is dedicated to providing digital loyalty and CRM solutions specifically designed for small and medium-sized retailers.
SME Empowerment
He states his goal is to provide independent businesses with the sophisticated marketing and retention tools typically reserved for large chains, creating a growth engine for merchants.
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Career

Work history

2-2013
Co-Founder and CEO
Loyalzoo
4-2012 - 9-2013
Head of International Sales
Auriga spa
1-2009 - 4-2012
General Manager
CTS Cashpro Limited
12-2007 - 4-2012
Director of Global Sales
CTS Cashpro S.p.A.
7-2005 - 2-2007
Global Account Director
NCR
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1987 - 1993
Master's degree
Politecnico di Torino
1983 - 1987
Liceo Scientifico
Istitut Montana, Zugerberg, Switzerland
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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