Mat leads award-winning brand and marketing strategies that deliver meaningful growth. A founder of multiple digital marketing agencies, he excels at turning complex briefs into bold, creative-led, and data-backed executions. Colleagues describe him as calm, amiable, and persistent, with excellent business acumen and attention to detail. He holds a Bachelor of Arts from the University of Lincoln.
Mat has a clear passion for the creative process behind marketing campaigns. He frequently posts about his enjoyment of on-location shoots, appreciating the detailed work of art departments, sound, and lighting crews, and seeing a creative vision come to life from table reads to the final ad.
He founded an agency, Simplicity Medi, which won the "Best Digital Campaign Innovation 2024" award.
Read the full overview →They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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