Matt Doherty
Login to view DISC.Matt Doherty is the Head of Digital Analytics at carsales, leveraging a career-long fascination with data to deliver technical, data-driven solutions. His experience spans leadership roles at Deloitte Digital and GroupM, focusing on digital strategy and marketing technology. He holds an economics degree from Manchester Metropolitan University and is an Adobe Certified Expert in Analytics.
From a young age, Matt has been captivated by what can be learned from numbers and the stories data can tell. This intellectual curiosity, rooted in his economics education, drives his appreciation for using data responsibly to prove theories, gain insights, and understand complex patterns.
He has a deep knowledge of the digital landscape, with specific expertise in preparing for a "cookieless future" and leveraging first-party data.
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