Matt Dzugan in

Matt Dzugan

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Sr Director - Data at Muck Rack
📍 Chicago, Illinois, United States

Matt Dzugan is the Sr Director of Data at Muck Rack, where he leads teams in enhancing the platforms data and AI capabilities. Described as an "analytical master, " he has a deep background in data science from roles at project44 and Uptake, and holds Masters and Bachelors degrees from Northwestern University.

Outside of his professional work, Matt explores the intersection of data and creativity. He is passionate about generative art and has developed personal projects that transform mundane data, like weather patterns and wind turbine outputs, into unique and beautiful visual pieces.

Unique fact: He creates intricate artwork generated from weather station data, a project that was recently featured in the book "Media Matters. "

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Experience
13 Years
Current Role
Sr Director - Data
Job Level
Senior
Location
Chicago, Illinois, United States
Personality Overview

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Communication Style
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Priorities

Topics Matt cares about

AI in Public Relations
He frequently speaks about how earned media is shaping AI responses and the emergence of Generative Engine Optimization (GEO) as a new standard for brand visibility.
Creative Data Visualization
He creates generative art from unconventional data sources, such as wind turbine outputs and weather patterns, sharing his work publicly.
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Career

Work history

2-2025
Sr Director - Data
Muck Rack
6-2023 - 2-2025
Director - Data, Content Intelligence
Muck Rack
6-2024 - 12-2024
Instructor - Data
Southern Methodist University
4-2021 - 6-2023
Director of Data Science
project44
3-2019 - 4-2021
Data Science Manager
Uptake
In the press

Media appearances

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Education
Master's degree
Northwestern University
Bachelor's degree
Northwestern University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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