Matt Etchison

Inquirer
DISC Type : cd

Chief Information Officer and Director of Technology at Beck's Hybrids

Indianapolis, Indiana, United States

Overview

Matt Etchison is the Chief Information Officer and Director of Technology at Becks Hybrids, focusing on digital transformation and AgTech innovation. He is an award-winning executive, educated at Rose-Hulman Institute of Technology, and is described by peers as a business-minded, visionary leader who champions the Agile methodology.

Outside of work, Matt is a family man who is proud of his daughters career in cybersecurity. He finds inspiration in stories of extreme ownership and resilience, listens to podcasts from scientists and Navy SEALs, and has an interest in cryotherapy for rejuvenation.

He led Ivy Techs enterprise CRM initiative, which was the largest rollout in all of Higher Education in 2020 and won a Salesforce excellence award.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Transformation
He has led complete digital overhauls at major institutions, deploying enterprise systems like Salesforce, Workday, and Snowflake to modernize operations and drive strategy.
AgTech Innovation
In his current role at Beck's Hybrids, he is focused on scaling innovation and furthering the growth of agricultural technology.
Extreme Ownership
He identifies as an "Extreme Ownership Executive Leader" and studies the leadership principles of U. S. Navy SEALs to overcome professional challenges.

Media Appearances

Matt has no verified media appearances

Work History

1-2026
Chief Information Officer and Director of Technology at Beck's Hybrids
6-2020 - 1-2026
Chief Information Officer and Senior Vice President at Ivy Tech Community College
12-2018 - 1-2026
Chief Information Officer at Ivy Tech Community College
2-2016 - 12-2018
Vice President of Information Technology - Workforce Alignment at Ivy Tech Community College
4-2007 - 2-2016
Senior Group Manager of Software Testing at Genesys | Interactive Intelligence

Education

2012 - 2014
Master's degree from Rose-Hulman Institute of Technology
2005 - 2007
Bachelor's degree from Indiana Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Indianapolis, Indiana, United States Job Level : Leadership Designation : Chief Information Officer and Director of Technology at Beck's Hybrids
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Matt

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • Their decision making speed is somewhere in the middle.
  • Can Matt take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Matt

Personality Compatibility


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