Matt Jones
Inquirer · DISC type dcMatt Jones is an automotive communication professional with over 20 years of experience, currently serving as Senior Director of Brand & Industry at TrueCar. He specializes in creating easy-to-understand automotive content by combining data and experience. He studied Business Administration and Management at California State University, Northridge.
His entry into the car business was serendipitous, starting after a top salesperson from a dealership across the street from his cell phone store job suggested he try car sales. This foundational experience in retail has shaped his career and perspective on the industry.
He believes the disconnect between well-meaning car buyers and sellers is often just a function of poor communication.
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They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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