Matt Kaulig

Wildcard
DISC Type : sci

Founder and Board Member at Leaf Home

Hudson, Ohio, United States

Overview

Matt Kaulig is an award-winning entrepreneur and philanthropist, primarily known as the founder of Leaf Home and Executive Chairman of Kaulig Companies. A former Division I quarterback at The University of Akron, he has channeled his competitive drive into building a diverse business portfolio, including the successful NASCAR team, Kaulig Racing.

Outside of his business ventures, Matt is a significant philanthropist in Northeast Ohio. Through Kaulig Giving, he and his wife, Lisa, focus on supporting children and families, partnering with over 400 non-profits. His personal hobbies include studying business deals and financials, which he considers a passion.

He started LeafFilter, which grew into a billion-dollar company, from the basement of his home in 2005.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Community Philanthropy
His Kaulig Giving program has supported over 400 non-profits, with a focus on the well-being of children and families in Northeast Ohio.
Entrepreneurial Growth
He grew Leaf Home from his basement into one of the largest direct-to-consumer home products companies and now invests in other businesses through Kaulig Capital.
NASCAR Racing
As the owner of Kaulig Racing, he has built a competitive multi-car NASCAR team and recently launched a reality show, "Race for the Seat, " to find new drivers.

Media Appearances

Matt Kaulig Featured in Business View Magazine. Featured in Leaf Home

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Matt Kaulig Wins EY Entrepreneur of the Year. Featured in Leaf Home

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Work History

5-2005
Founder and Board Member at Leaf Home
12-2015
Owner at Kaulig Racing, Inc.
11-2016
Chairman at Kaulig Capital, LLC
5-2005 - 7-2021
Founder/Owner/CEO at LeafFilter North, LLC
2-2004 - 5-2005
Regional Operations Manager at Mastershield, Inc.

Education

1991 - 1996
Business/Marketing Management from The University of Akron
1989 - 1991
Education details unavailable from Crystal Lake South High School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Hudson, Ohio, United States Job Level : Leadership Designation : Founder and Board Member at Leaf Home
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matt

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matt take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matt

Personality Compatibility


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