Matt Sanderson in

Matt Sanderson

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Head of Data Products, Channels (Digital & Customer Operations) at The AA
📍 United Kingdom

Matt Sanderson is an accomplished data and analytics leader with over 12 years of experience, currently serving as the Head of Data Products at The AA. He specializes in scaling high-performing teams and has deep technical expertise in platforms like GCP and Databricks.

Based on his degree from the University of the Arts London, he likely has an appreciation for creative fields. He follows several major global news networks, suggesting an interest in current affairs and diverse perspectives on world events.

He is currently leading an initiative to bring Generative AI into the heart of Business Intelligence at The AA to simplify data access for colleagues.

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Experience
12 Years
Current Role
Head of Data Products, Channels (Digital & Customer Operations)
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Matt cares about

Generative AI Solutions
He is actively leading the implementation of GenAI for Business Intelligence at The AA, with a recent feature written by Databricks on the project.
Data Product Leadership
His role focuses on scaling data teams and driving the vision for data products within a large, matrix organization to achieve commercial outcomes.
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Career

Work history

1-2025
Head of Data Products, Channels (Digital & Customer Operations)
The AA
12-2022 - 2-2025
Head of Digital Data and Analytics
The AA
7-2021 - 12-2022
Digital Lead
Direct Line Group
3-2021 - 7-2021
Senior CRO Consultant
Royal London
11-2016 - 3-2021
Conversion Specialist
Royal London
In the press

Media appearances

Evo Inspires: Matt Sanderson, Head of Digital Data and Analytics at The AA. Featured in Evolution Jobs
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Matt Sanderson – Head Of Data Products, Channels (Digital & Customer Operations) at The AA. Featured in The Org
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Education
2012
Bachelor's degree
University of the Arts London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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