Matthew Lawson

Critic
DISC Type : C

Solutions Advisor at Blue Yonder

Knoxville, Tennessee, United States

Overview

Matthew is a Solutions Advisor at Blue Yonder, specializing in optimizing supply chains with a focus on warehouse management. He holds a Bachelor of Science in Accounting from the University of Missouri-Kansas City. Colleagues describe him as personable, customer-first, and possessing a great attitude.

With a keen interest in the global economy and market innovation, Matthew has also pursued international education, having studied Spanish Language and Literature at the Universidad de Granada. He is motivated by collaborating with others and solving important problems.

Unique fact: Matthew was recognized as the Accounting Undergraduate Student of the Year during his university studies.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Warehouse Management
He is a certified Warehouse Management Functional Consultant and shares content about Blue Yonder's cloud-native Warehouse Management Solution enhancements.
AI in Supply Chain
He posts about leveraging AI for smarter planning and greater efficiency, particularly within the pharmaceutical and automotive industries.
Automotive Logistics
Follows key trends redefining the automotive market and the need for future-ready supply chains to remain competitive through 2030.

Media Appearances

Matthew has no verified media appearances

Work History

6-2025
Solutions Advisor at Blue Yonder
1-2025 - 6-2025
Senior Business Systems Analyst at K2S
1-2024 - 1-2025
Business Systems Analyst at K2S
5-2021 - 1-2024
Labor & Optimization Consultant at Accenture
5-2020 - 5-2021
Distribution Center Operations Manager at Target

Education

Spanish Language and Literature from Universidad de Granada
Bachelor Science of Accounting from University of Missouri-Kansas City

More Information

Social Presence :

Prographics :

Exp : 6 Location : Knoxville, Tennessee, United States Job Level : N/A Designation : Solutions Advisor at Blue Yonder
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Matthew

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Matthew take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Matthew

Personality Compatibility


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