Matthias Lang

Inquirer
DISC Type : cd

Managing Director / CEO at BASF Renewable Energy GmbH

Shanghai, China

Overview

Matthias Lang serves as the Managing Director and CEO of BASF Renewable Energy GmbH, where he leads the strategic direction for the companys energy transformation. His background includes extensive experience leading global organizations, particularly in Europe and Asia, with an education in international business administration and mechanical engineering.

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Renewable Energy Transition
As CEO of BASF Renewable Energy, he leads the company's shift to renewables and recently secured major power purchase agreements for wind and solar projects.
Business in Asia
Previously served as Vice President for Fuel & Lubricant Solutions in Asia Pacific, overseeing capacity expansions and business management in the region.
Corporate Culture
Emphasizes teamwork and a "Winning Culture, " having led workshops and transformations to shift teams from passive to active sales approaches in previous roles.

Media Appearances

Matthias has no verified media appearances

Work History

10-2025
Managing Director / CEO at BASF Renewable Energy GmbH
7-2019 - 9-2025
Vice President, Business Management Fuel & Lubricant Solutions Asia Pacific at BASF
5-2018 - 1-2019
Director Business Management Paper & Water Chemials Asia Pacific & Performance Chemicals Gr. China at BASF
1-2016 - 4-2018
Head of Sales Paper & Water Chemicals - Europe North at BASF
4-2012 - 12-2015
Head of Indirect Sales Water Solutions - Europe, Africa and Middle East at BASF

Education

2008 - 2013
Bachelor of Science (BS) from Fachhochschule Südwestfalen
2004 - 2007
Diploma from Berufsakademie Lörrach

More Information

Social Presence :

Prographics :

Exp : 20 Location : Shanghai, China Job Level : Leadership Designation : Managing Director / CEO at BASF Renewable Energy GmbH
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Insights For Selling To Matthias

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthias is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Matthias

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Matthias move?

  • Their decision making speed is somewhere in the middle.
  • Can Matthias take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Matthias

Personality Compatibility


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