Matthys Potgieter is a Brand Strategist and Co-Founder of TheRadius with over 25 years of experience helping organizations clarify their messaging. A graduate of the University of Pretoria, he specializes in brand positioning, storytelling, and go-to-market strategy. People who have worked with him describe him as professional, knowledgeable, enthusiastic, and creative.
He has a background in translating complex topics, such as financial jargon, into understandable concepts for the public. He has represented organizations on national TV and radio, focusing on consumer education and building brand trust. He is also involved in professional training programs.
He once did a change management intervention for the National Treasury.
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