Max Schulberg 🎯

Inquirer
DISC Type : dc

Channel Business Manager at Barracuda

Edinburgh, Scotland, United Kingdom

Overview

Max is a Channel Business Manager at Barracuda with over a decade of experience in B2B SaaS sales and digital transformation. A graduate of The University of Edinburgh, he is a decorated top performer, having achieved Presidents Club multiple times. Colleagues have described him as excellent and professional in his communications.

Outside of his professional life, Max is an avid golfer and has participated in championship events. He enjoys celebrating successes with partners and customers through events and activities, fostering strong relationships both in and out of the office. He also follows major technology companies like IBM and Oracle.

He once hit a hole-in-one during the Wentworth BMW Championship.

Personality Overview

Judgemental

Upfront

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Cybersecurity Threats
He actively posts about emerging security issues, such as VPN vulnerabilities and modern hacking techniques, positioning himself as a thought leader in the space.
Partner Collaboration
His work heavily involves joint marketing, training, and events with partners, focusing on creating mutual success and securing significant deals together.
AI Evangelism
He identifies as an "AI Evangelist" in his professional headline, indicating a strong interest in promoting and discussing artificial intelligence technologies.

Media Appearances

Max has no verified media appearances

Work History

11-2024
Channel Business Manager at Barracuda
8-2022 - 1-2023
Senior Channel Manager. Strategic Accounts. at Kaseya
9-2021 - 11-2024
Senior Account Executive, Strategic Accounts at Kaseya
12-2020 - 8-2022
Senior Channel Manager at Kaseya
1-2020 - 11-2020
Senior Account Executive at SolarWinds MSP

Education

9-2009 - 9-2012
Bachelor of Business Administration - BBA from The University of Edinburgh
Education details unavailable from The Edinburgh Steiner School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Edinburgh, Scotland, United Kingdom Job Level : Middle Designation : Channel Business Manager at Barracuda
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Max

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Max take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Max

Personality Compatibility


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