Max Ulichney in

Max Ulichney

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Owner, Brushmancer at MaxPacks, Inc.
📍 Santa Monica, California, United States

Max Ulichney is a versatile art director and character designer with experience at Netflix and Elastic, and a graduate of the Columbus College of Art & Design. He is most notably the founder of MaxPacks, Inc. , where he creates and sells the most popular natural media brushes for the Procreate app, used by artists worldwide.

Outside of his professional work, Max has a passion for empowering other artists by creating premium digital tools. In a 2020 interview, he mentioned interests in cars, coffee, and mixology. He also emphasizes the importance of taking time to rest and recharge to avoid creative burnout and maintain a healthy work-life balance.

His brush-making business, MaxPacks, became so successful that within two years its income surpassed his six-figure salary from his staff job.

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Experience
21 Years
Current Role
Owner, Brushmancer
Location
Santa Monica, California, United States
Personality Overview

How Max shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Max cares about

Digital Art Tools
Created MaxPacks, the top-selling third-party brushes for Procreate, to give digital paintings a richly textured, traditional feel for artists.
Character Design
Has a background in caricature and professional experience as a character designer for Netflix. He describes designing characters and worlds as "intoxicating".
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Career

Work history

1-2018
Owner, Brushmancer
MaxPacks, Inc.
4-2020 - 5-2020
Character Designer
Netflix
2017 - 7-2019
Art Director
Elastic.tv
2008 - 7-2019
Lead Artist
Elastic.tv
1-2005 - 7-2019
Lead Artist
A52
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2004
Bachelor of Fine Arts (BFA)
Columbus College of Art & Design
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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