Maxime Abbenbroek in

Maxime Abbenbroek

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Marketing Manager at Extra Shop
📍 Ghent, Flemish Region, Belgium

Maxime Abbenbroek is a Marketing Manager at Extra Shop, a Belgian non-food retailer, where he leads the marketing department and shapes brand strategy. His professional experience is rooted in building brands with purpose through strategic thinking and creative campaigns. He holds degrees from HOGENT and Arteveldehogeschool.

Demonstrating a strong entrepreneurial drive, Maxime has co-founded two businesses: a salad bar in Ghent and a small bakery specializing in custom cakes. This hands-on experience in the food and beverage industry complements his roles in beverage distribution and brand management for a Belgian beer company.

Unique fact: He has been on both sides of business creation, having launched his own food startups before moving into his corporate marketing leadership role.

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Experience
16 Years
Current Role
Marketing Manager
Job Level
Middle
Location
Ghent, Flemish Region, Belgium
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Maxime cares about

Brand Strategy
He focuses on building brands with purpose and meaning, leading the brand identity and communication strategy for Extra Shop to drive real results and growth.
Retail Marketing
As marketing lead for a retailer with nearly 50 stores, he develops campaigns and pricing strategies, like the "Les Touptiprix" initiative, to compete effectively.
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Career

Work history

1-2024
Marketing Manager
Extra Shop
8-2018 - 12-2023
Brand Manager
VERBEECK-BACK-DE COCK BREWERY - KEREL BEER
9-2016 - 7-2018
Sales & storytelling
Drinks 52
1-2015 - 3-2017
Co-founder
Zukini salad bar
10-2012 - 12-2015
Co-founder & Sales & Marketing Manager
Babycakes & Rabbits
In the press

Media appearances

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Education
9-2023 - 6-2024
Postgraduate Degree
HOGENT
9-2005 - 9-2010
Bachelor's degree
Arteveldehogeschool
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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