Megan Reynolds

Energizer
DISC Type : I

Business Marketing Director at Bicester Village

London, England, United Kingdom

Overview

Megan is a marketing leader with over 15 years of experience in luxury fashion and retail, currently serving as the Business Marketing Director at Bicester Village. Her career highlights include director-level roles at MATCHESFASHION and Harpers BAZAAR. She earned her Bachelor of Science from the University of Wisconsin-Madison.

She has a keen interest in the intersection of art and commerce, constantly balancing brand strategy with performance. Her professional interests suggest she values staying informed on business trends and strategic analysis through publications like the Harvard Business Review.

She was one of the first employees at shopBAZAAR, where she developed the launch strategy for the esteemed e-commerce platform.

Personality Overview

Informal

Relationship Oriented

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Luxury Brand Strategy
Specializes in brand positioning and performance for luxury lifestyle brands, with extensive experience leading marketing and creative strategy.
Experiential Retail
Leads end-to-end marketing for Bicester Village, a luxury shopping destination focused on the customer experience and brand partnerships.
Fashion E-commerce
Played a key role in launching shopBAZAAR at Harper's BAZAAR and later directed marketing and social strategy for MATCHESFASHION. COM.

Media Appearances

24 hours with Megan Reynolds: How The Marketing Director At Bicester Village .... Featured in Harper's Bazaar Arabia

See Now

Work History

4-2024
Business Marketing Director at Bicester Village
8-2016 - 11-2023
FASHION & MARKETING DIRECTOR at MATCHESFASHION.COM
9-2015 - 8-2016
FASHION MERCHANDISING DIRECTOR at Harper's BAZAAR
3-2013 - 9-2015
SENIOR SHOPPING EDITOR at Harper's BAZAAR
2-2012 - 2-2013
MERCHANDISING EDITOR at Harper's BAZAAR

Education

2006 - 2010
Bachelor of Science (B.S.) from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Business Marketing Director at Bicester Village
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Insights For Selling To Megan

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Megan is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Megan

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Megan move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Megan take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Megan

Personality Compatibility


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