Megan Shroy in

Megan Shroy

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President & Founder | Public Relations & Marketing Consultant | Business Development Manager at Approach Marketing | Public Relations and Marketing Communication Consultants
📍 Columbus, Ohio Metropolitan Area, United States

Megan Shroy is the President and Founder of Approach Marketing, a virtual PR and marketing agency. She established the firm in 2010 to challenge the traditional agency model by using senior-level talent to deliver a higher ROI without large overhead costs. She holds a Bachelor of Arts from Wittenberg University.

Based on her articles and posts, Megan is a vocal advocate for women in business and working mothers, often sharing insights on achieving work-life integration. She also emphasizes the importance of company culture and empathetic leadership, especially during challenging times.

An interesting fact: 89% of her team at Approach Marketing previously worked at one of the top 15 global PR firms.

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Experience
15 Years
Current Role
President & Founder | Public Relations & Marketing Consultant | Business Development Manager
Job Level
Leadership
Location
Columbus, Ohio Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Megan cares about

Rethinking Agency Models
She founded Approach with a 100% virtual model to challenge traditional agency overhead and inefficiencies, focusing on senior-level expertise.
Empathetic Leadership
She has written about the importance of being a "Chief Empathy Officer, " especially during crises like the 2020 economic downturn.
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Career

Work history

8-2010
President & Founder | Public Relations & Marketing Consultant | Business Development Manager
Approach Marketing | Public Relations and Marketing Communication Consultants
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
Wittenberg University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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