Meher Jetley in

Meher Jetley

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Founder at NOYRA
📍 South Delhi, Delhi, India

Meher Jetley is the founder of NOYRA, a jewelry brand she launched in 2020. A graduate of the National Institute of Fashion Technology with over a decade of experience in fashion and textiles, she creates handcrafted, museum-like pieces inspired by art and history, working directly with artisans in Jaipur.

Outside of her entrepreneurial pursuits, Meher is passionate about artisanal crafts and their preservation. She is an avid tennis player, finding that the sport builds discipline and confidence, and enjoys cinema, having recently seen "Oppenheimer" and "Barbie. "

Interesting fact: As a fashion-obsessed teenager, she always preferred the maverick designer to the model, yet later found herself working as a model.

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Experience
9 Years
Current Role
Founder
Job Level
Leadership
Location
South Delhi, Delhi, India
Personality Overview

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Priorities

Topics Meher cares about

Artisanal Craftsmanship
Her brand is built on preserving the traditional craftsmanship of Jaipur's jewelry artisans, and she has a background working with craft clusters at the grassroots level.
Cultural Storytelling
She explicitly designs jewelry to tell stories inspired by art, history, and culture, aiming to create wearable pieces that feel like rare artifacts.
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Career

Work history

11-2020
Founder
NOYRA
10-2020 - 9-2021
Lead - Online Sales & MBO Relationships
Sue Mue
1-2019 - 10-2020
Fashion Consultant
Sue Mue
12-2017
Cluster Designer at Weavers Service Centre, Gujarat
Ministry Of Textiles
9-2016 - 11-2017
Head of Design | Team VAJOR
VAJOR.COM
In the press

Media appearances

I HAVE ALWAYS BEEN PASSIONATE ABOUT JEWELLERY – Meher Jetley on her brand NOYRA. Featured in Sunday Guardian Live
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Designer Stock House on Instagram: "Meet Meher Jetley, the Founder of NOYRA". Featured in Instagram
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Education
2010 - 2014
Bachelor of Design
National Institute of Fashion Technology, India
2002 - 2010
High School
Sanskriti School, Chanakya Puri, New Delhi
Social presence
in
Behavioral profile

DISC profile (public)

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