Meher Jetley is the founder of NOYRA, a jewelry brand she launched in 2020. A graduate of the National Institute of Fashion Technology with over a decade of experience in fashion and textiles, she creates handcrafted, museum-like pieces inspired by art and history, working directly with artisans in Jaipur.
Outside of her entrepreneurial pursuits, Meher is passionate about artisanal crafts and their preservation. She is an avid tennis player, finding that the sport builds discipline and confidence, and enjoys cinema, having recently seen "Oppenheimer" and "Barbie. "
Interesting fact: As a fashion-obsessed teenager, she always preferred the maverick designer to the model, yet later found herself working as a model.
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