Meindert Boorsma in

Meindert Boorsma

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Project Manager at Kramp
📍 Veenendaal, Utrecht, Netherlands

Meindert Boorsma is a partner at Intelligence for Business with over 20 years of experience in sustainable innovation and change management. He specializes in implementing Product Information Management (PIM) and Master Data Management (MDM) solutions. People he has worked with describe him as professional, seasoned, and driven.

He earned his Masters degree in Business Economics from the University of Groningen and also studied at Nyenrode Business University.

As Chairman of an expert group at ShoppingTomorrow, he is exploring the use of AI agents in product data management.

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Current Role
Project Manager
Job Level
Middle
Location
Veenendaal, Utrecht, Netherlands
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Meindert cares about

PIM & MDM Strategy
He has extensive experience implementing PIM and MDM solutions for large omnichannel companies like Sonepar, Bunzl, and Kramp to create strong data foundations.
AI in E-commerce
He leads an expert group at ShoppingTomorrow specifically focused on the application of AI agents within Product Information Management (PIM) systems.
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Career

Work history

8-2025
Project Manager
Kramp
3-2025
Chairman expertgroup shopping tomorrow
ShoppingTomorrow - Thuiswinkel.org
12-2016
Associate
Squadra MDM
2000
Partner
intelligence for business
Sonepar
Part-time
In the press

Media appearances

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Education
1981 - 1987
Masters
University of Groningen
2012 - 2013
NICP
Nyenrode Business University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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