Melanie Brown in

Melanie Brown

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Vice President, Innovation & Digital Growth at WideOrbit
📍 San Francisco Bay Area, United States

Melanie Brown is the VP of Innovation and Digital Growth at WideOrbit, specializing in advanced TV and data-driven advertising. An award-winning ad tech leader, recognized as a "Rising Star of Ad Tech 2024, " she has a rich background from Tubi, LiveRamp, and Freewheel and holds a BA from Muhlenberg College.

Outside of her executive roles, Melanie is a keen analyst of media and culture. During a recent sabbatical, she authored a series of essays connecting the themes of the television show "Mad Men" and classic films like "2001: A Space Odyssey" to the modern advertising landscape and American storytelling.

She spent her recent sabbatical creating an analytical project about the TV show "Mad Men" and its impact on modern advertising.

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Experience
4 Years
Current Role
Vice President, Innovation & Digital Growth
Job Level
Senior
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Melanie cares about

Advanced TV Advertising
Her career is dedicated to leading strategy and driving revenue in the advanced TV and CTV space for major media and technology companies.
Data & Identity
She has deep experience in data addressability, having developed identity integrations at LiveRamp and co-founded a privacy-safe data collaboration platform.
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Career

Work history

9-2025
Vice President, Innovation & Digital Growth
WideOrbit
6-2023 - 8-2024
Vice President, Advanced TV
Tubi
7-2022 - 6-2023
Director, Advanced TV Products
Tubi
10-2021 - 7-2022
Director, Platform Addressability Business Development
LiveRamp
12-2020 - 10-2021
Co-Founder
Stealth Startup
In the press

Media appearances

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Education
2007 - 2011
BA
Muhlenberg College
Meeting
New York University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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