Melissa A. in

Melissa A.

Enigma · DISC type cid
Vice President, Brand Strategy & Growth - Wet Brush at Beauty by Imagination (BBI)
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
9 Years
Current Role
Vice President, Brand Strategy & Growth - Wet Brush
Job Level
Senior
Location
United States
Personality Overview

How Melissa shows up

Challenger
Fast Follower
Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Priorities

Topics Melissa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2023
Vice President, Brand Strategy & Growth - Wet Brush
Beauty by Imagination (BBI)
3-2018 - 5-2022
Vice President, Marketing & Innovation
The J.R. Watkins Co.
4-2016 - 3-2018
Strategist
On Board Experiential Marketing
3-2015 - 4-2016
Creative & Strategy Manager
On Board Experiential Marketing
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration (M.B.A.)
UCF College of Business
Bachelor of Science (B.S.)
Louisiana State University
Master’s Degree
University of Central Florida
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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