Melissa Craft
Observer · DISC type ciMelissa Craft is the Head of Sourcing at New Look, bringing extensive expertise from an 18-year tenure at Debenhams. A graduate of The University of Manchester, she is a specialist in womenswear sourcing, known for her ability to influence commercial decisions and find innovative supplier solutions to improve product and costs.
Melissa demonstrates a strong professional interest in the broader retail, apparel, and e-commerce landscapes. Her focus includes major industry players such as Marks and Spencer, adidas, Tesco, and Amazon, reflecting a deep engagement with market leaders and trends shaping the sector.
She was a fundamental player in establishing the entire Sourcing function for Debenhams, including setting up their international offices in Bangladesh and Sri Lanka.
Read the full overview →How Melissa shows up
They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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