Melissa Franklin in

Melissa Franklin

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Brand & Partnerships Director at ParkPlay
📍 United Kingdom

A marketing leader with over 15 years of experience at global brands like Sony and Microsoft, as well as purpose-led scale-ups. She excels in building brands and securing impactful partnerships, with a focus on measurable ROI. Melissa completed a Marketing Excellence Programme at Northwesterns Kellogg School of Management.

Outside of her professional roles, Melissa is passionate about initiatives that blend commercial goals with brand purpose to foster sustainable growth. She is deeply invested in community-focused work that improves public health and wellbeing, particularly through the power of play and local engagement.

She successfully raised £1. 3 million for a previous company through a Crowdcube crowdfunding campaign.

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Experience
18 Years
Current Role
Brand & Partnerships Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Melissa cares about

Brand Partnerships
Her current role focuses on this, having recently secured and promoted a 3-year partnership with Decathlon to improve public health through joint initiatives.
Community Wellbeing
Her work at ParkPlay is centered on transforming green spaces into hubs of activity to make communities happier and healthier, a topic she frequently posts about.
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Career

Work history

3-2022
Brand & Partnerships Director
ParkPlay
4-2014 - 7-2019
Brand & Marketing Director
Rock Up Ltd
9-2015 - 9-2016
Marketing Director
Vivobarefoot
7-2014 - 8-2015
Head of Marketing
University of Surrey
4-2011 - 7-2014
Business Lead
Buggyfit
In the press

Media appearances

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Education
2008 - 2008
Sony Marketing Excellence Programme - Chicago
Northwestern University - Kellogg School of Management
1998 - 1999
Education details unavailable
CIM | The Chartered Institute of Marketing
1994 - 1997
BA (Hons) Geography
University of Portsmouth
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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