Melissa Manuel Rawl

Inspirer
DISC Type : id

Director of Product Marketing at Live Oak Bank

Wilmington, North Carolina, United States

Overview

Melissa has no verified overview

Personality Overview

Fast Adopter

Generous

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

1-2025
Director of Product Marketing at Live Oak Bank
1-2021 - 12-2024
Vice President Marketing at Live Oak Bank
2-2017 - 1-2021
Marketing Programs Manager at Live Oak Bank
7-2016 - 11-2016
Social Media Manager, Senior Producer at Fox News Channel
11-2013 - 7-2016
Lead Producer, Social Media at Fox News Channel

Education

2006 - 2010
Bachelor of Arts in Advertising; Bachelor of Business Administration in Marketing from Southern Methodist University
Education details unavailable from Ruston High School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Wilmington, North Carolina, United States Job Level : Mid-senior Designation : Director of Product Marketing at Live Oak Bank
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Melissa

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Melissa take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Melissa

Personality Compatibility


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