Melissa Smith, MBA, APR

Questioner
DISC Type : c

Executive Director of Communications at Gwinnett Technical College

Lawrenceville, Georgia, United States

Overview

Melissa has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

10-2023
Executive Director of Communications at Gwinnett Technical College
12-2018 - 10-2023
Director Of Communications at Gwinnett Technical College
6-2017 - 12-2018
Content & Media Relations Manager at Gwinnett Technical College
11-2015 - 12-2016
Public Relations Manager - Carvel & McAlister's Deli at Focus Brands
10-2012 - 11-2015
Public Relations & Communications Manager at Focus Brands

Education

8-2020 - 5-2022
Master of Business Administration from Mercer University
8-2000 - 5-2005
BA from Georgia State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Lawrenceville, Georgia, United States Job Level : Senior Designation : Executive Director of Communications at Gwinnett Technical College
URL has been copied!

Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Melissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Melissa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Melissa

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.