Melody Hsieh-Hornstra in

Melody Hsieh-Hornstra

Captain · DISC type DS
Founder / CEO at Asa Products Inc. (Mobo Cruiser)
📍 La Puente, California, United States

Melody Hsieh-Hornstra is the Founder and CEO of Asa Products Inc. , the company behind the award-winning Mobo Cruiser three-wheeled bicycles. Drawing on her MBA from USC, she has grown her business into a global brand. People who have worked with her describe her as a "true visionary, " "well organized, " and a "highly engaging" speaker.

Originally from Taiwan, Melodys entrepreneurial drive was forged by her early life experiences, where she learned the values of passion and persistence. She is dedicated to creating products that encourage a fit and fun lifestyle for families, a mission inspired by her own childhood. She is also a devoted mother and wife.

Unique fact: Melody began working in a factory in Taiwan at the age of eight.

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Experience
25 Years
Current Role
Founder / CEO
Job Level
Leadership
Location
La Puente, California, United States
Personality Overview

How Melody shows up

Consummate Professional
Planner & Achiever
Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Melody cares about

Entrepreneurial Journey
She frequently shares her inspiring story of coming to the US, founding multiple businesses, and learning from early failures to build a successful global brand.
Product Innovation
Holds patents for unique steering mechanisms and is committed to developing innovative, award-winning products that improve the lives of others.
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Career

Work history

5-2000
Founder / CEO
Asa Products Inc. (Mobo Cruiser)
6-2012
Chief Beauty Officer
Beautiful Glow
6-2013
Head of Global Marketing - Mobo Europe
Fum Da Electronics Handels GmbH (Mobo Cruiser Europe)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2008
MBA
USC Marshall School of Business
1997 - 1999
BS
University of California, Riverside
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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